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SEO for local businessWhat is search engine optimization?

Does your small business have a website? If so, you have probably heard a lot about SEO, or search engine optimization. However, to those who are uninitiated to digital marketing, this concept can seem confusing or overwhelming. Learn more about what SEO is, and how you can leverage it to grow and improve your business.

Search engine optimization essentially means that your website is specifically designed, structured, and managed in a way that allows it to appear near the top in search engine results for specific keywords or phrases of your choice. For example, a local tailor might want to appear as the number one result for the search, “Hem pants in Charlotte”.

How can I implement SEO for my website?

There are a variety of different ways that you can improve the visibility of your website in searches, and the most successful SEO strategies use more than one. Some common tactics include:

  • Choosing focused and relevant keywords- before you optimize your site for specific phrases, you need to decide exactly what they will be. Keyword research can help you identify target keywords.
  • Have a content-rich site- add fresh content frequently. Make sure the content is engaging for human readers, but also contains the appropriate keywords in a density that search algorithms will respond to.
  • Use targeted META data- just having content using keywords isn’t enough. The structure of titles, headings, tags, and pages can be optimized for better rankings
  • Paid placement- It’s possible to sponsor a keyword with Google or another search engine so your website appears at the top of the search results.
  • Backlinks- Having links to your site elsewhere online will help it appear higher in search results

Where can I find an SEO partner in Charlotte, NC?

Search engine optimization can be tricky to manage. If you’re not sure exactly what you are doing, it is possible to waste a lot of money on inefficient SEO. To get the most efficiency and impact possible from your search engine optimization, work with a foremost expert in the field of online marketing. If your business is located in or around Charlotte NC, consider contacting the experienced team at SCD Consulting Services. They can help you optimize your website and advertising in order to consistently rank higher for your targeted search terms.

Even better, the benefits of partnership with SCD Consulting Services can include a lot more than just SEO. If needed, founder Shirley Cress Dudley and her team can also help you with social media marketing, online advertising, website design, email marketing, and more. Learn how to harness the power of digital marketing for your business today- contact SCD Consulting Services.