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What is SEO?

SEO, or search engine optimization, is an important tool to leverage in your digital marketing strategy. By ensuring that your site appears among the first results in specific web searches, you can gain greater exposure and drive more traffic to your website.

Search engine optimization is organic, or natural. Instead of buying advertising or placement, you will be developing content that fulfills the relevancy criteria of search engine algorithms.

Search engines determine relevancy based on a number of frequently changing factors. These can include site structure, content, backlinks, social recommendations, and more. Optimizing your site for these algorithms can help your web page appear near the top of search results.

Why is SEO important for small business?

Did you that 70-80% of consumers research a business online before visiting or making a purchase? This trend means that it is critical for your company information and website to show up near the top in search results related to your product, service, industry, or business name. If you are not utilizing search engine optimization, you may be hard for your customers to find.

The digital marketing space is growing more crowded, and it can be competitive to get a top ranking search result for popular keywords. Without search engine optimization, you may find your website at the bottom of the list.

How can I implement SEO?    

Search engine algorithms are updated frequently to improve relevancy of results. One of the dangers of SEO is that what works today, might not work tomorrow. To make sure you are on the forefront of this fast changing industry, you may want to consider working with an expert consultant who can help develop and manage your SEO strategy.

There are a lot of nuances to effective search engine optimization, and truly understanding this area can be daunting for those who are not in a digital marketing industry. Outsourcing SEO to an expert is a smart choice for many small business.

Where can I find SEO help in Charlotte, NC?

Are you looking for a digital marketing expert who can help you design and implement your search engine optimization strategy, as well as other online marketing objectives? If your business is located in or near the Charlotte NC area, contact the expert team at SCD Consulting Services. They can work with you to develop a customized search engine optimization and marketing plan that can help you grow your business and increase your reach.

SCD Consulting Services offers more than just SEO- they can provide a full complement of online marketing services including website design and development, content management, social media marketing, and more. Contact SCD Consulting Services today to learn more about how they can help your organization grow.