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Digital marketing skills for Charlotte companies

Digital marketing is a crucial part of growing your Charlotte business. Unfortunately, for many managers, it’s easy to think that digital skills are only important for tech-specific jobs such as web development or web design. Realistically, digital skills are completely necessary to increase revenues and customer base through digital marketing. In fact, digital marketing is becoming synonymous with marketing in general. Part of the problem is that a significant number of managers do not completely understand what digital marketing is, or even what sets it apart from traditional marketing. If you do not know the skills required, then how you can learn them? To answer these questions, read on to dive deeper into what digital marketing is all about.

A simple definition of digital marketing

Digital marketing embraces ethical strategies applied online to market products and services. If you have ever followed brands or influencers on social media, you have experienced digital marketing. You are the recipient of digital marketing every time you take a deep dive into Google search results to find anything.

Digital marketing is the new norm

Marketing has always been about connecting with your customers in the right place and at the right time. Traditionally, it meant spending great amounts of money on Newspaper, Radio, or Television ads to get your brand in front of as many eyes as possible. With digital marketing, you need to meet them where everyone spends a significant amount of time: on the internet. The internet is unique because it is a vast, virtual space, that allows you to reach consumers anywhere on the planet. A Pew Research study found that about 25 percent of American adults say they are continuously online, and that 75 percent go online at least once a day. Astoundingly, that number is consistently increasing. Digital marketing is utilized by every kind of company from online retail juggernauts to small local businesses. It all begins with using a website to advertise their services and products. This makes digital marketing such a vast and growing field.

The skills you need for digital marketing in Charlotte

While traditional marketing strategies and campaigns are still utilized as a significant part of the marketing industry, the growth and evolution of digital media has dictated the need for digital solutions for marketing online. Those solutions demand that business owners and managers develop specific digital marketing skills and strategies. Prospective digital marketers must become proficient in Search Engine Optimization (SEO), content marketing, and social media marketing. These distinct skills form the foundation for any successful digital marketing strategy. If you are not up to speed, it may be time to consult with a digital marketing consultant for your firm or business.

Digital marketing experts in Charlotte, NC

Looking for social media marketing, SEO, and website design services in the Charlotte region? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing and sending you more traffic and customers.