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Digital marketing’s changing landscape

Online marketing trends are being dramatically affected by AI (Artificial Intelligence), and businesses will need a specialist to help stay abreast of the changes. The SEO umbrella includes social media, PPC, content marketing, and more. This is a vital component of your overall marketing plan, and the changes brought about by Artificial Intelligence can no longer be ignored. Playing a crucial role in the marketing process, AI is used to analyze consumer behavior and search patterns. This is achieved by utilizing data from social media platforms and blog posts; to help advertisers to determine how users and customers find their products and services.Online marketing: Artificial intelligence driving new trends

Misperceptions regarding AI

Through a lack of understanding, many have dismissed artificial intelligence as a platform for games, or the basis of a plot for a science fiction film. Here, we want to enlighten you to a few of the many new online marketing trends and strategies that are evolving because of AI. The sky is the limit, and digital marketing managers may need to consult with an online marketing company to stay on top of the trends and figure out what is the best approach for your business. Consider how Artificial Intelligence is changing the digital marketing world:

  1. Programmatic advertising

Programmatic advertising uses AI to automate the purchasing of ads, for targeting audiences more specifically. This increases the advertiser’s chances of success, while reducing customer acquisition costs. 

  1. Chatbots

Chatbots are an increasingly important technology for digital marketing. Initially, they were incongruent, and customers hated them. Advances in AI technology have changed the perception and many customers prefer interacting with chatbots because of their responsive and accurate answers. Your customers can chat in real-time, day or night, on your competitor’s website. Many businesses are already using this feature.

  1. Video

Are you aware that 90% of customers report that product videos help them make purchasing decisions? In addition, 64% of customers say they are more likely to buy a product online, after watching a video about it. These numbers should motivate many companies to incorporation of videos into your digital marketing strategy. The most prevalent platform is YouTube, you can also expect higher engagement through video marketing on Facebook, Snapchat, or Instagram.

  1. Personalization

Personalization, also known as personalized content, plays a major role in online marketing. It delivers a customized and personal experience to customers, based upon their choices and preferences. AI can analyze a customer’s purchase history, consumer behavior, and links clicked, to customize their content and enhance customer engagement.

Local business marketing in Charlotte, NC

Numerous businesses in Charlotte area who have needed online marketing services, have experienced impressive results. Of course, this investment in their online presence more than pays for itself. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client.

SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective online marketing, moving your business to the top of the search engines, sending you more traffic and customers.