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Online marketing for small businesses

Can you say that your online marketing strategy is effective, efficient, and generates a good return? Are you confident that you are fully optimizing digital marketing, search engine marketing, website presence, and social media marketing? If you answered no, you are not alone. Many business owners struggle with the fast paced and constantly changing world of online marketing.

Unfortunately, weakness in this area can really affect your business. Most consumers are online, and they often look to web research to make decisions about how and where they will spend their money. A strong online presence can be crucial to the success of most businesses.

Strategies and tactics

There are many different facets of online marketing. Depending on your industry and your specific business, some of them may be more important to your success than others. Some of the major tenets of online marketing include:

  • Social media marketing: Using social media platforms like Facebook, LinkedIn, and Instagram to promote your business and connect with your customers
  • Website design and content: Having all of the information potential customers need, easily accessible and well presented on your business website
  • Search engine marketing/search engine optimization: Ensuring that your business is near the top of the page for online searches of keywords related to your field
  • Online advertising: Paid placements on search engines, websites, or mobile devices that promote your business

Benefits of working with a consultant

A consultant can manage all of your online marketing efforts and make sure that the different elements of your strategy are working cohesively. This can also free you, and your employees, to focus on the business critical tasks that are within your core competencies. A consultant can also help you identify which strategies will have the best results for your specific needs, and focus accordingly. A consultant can also help you stay abreast of your competition’s online strategies.

Your Charlotte NC online marketing consultant

If you feel over your head when it comes to crafting and implementing an online marketing strategy, it is a smart idea to look for expert help. Hiring a consultant can have a much greater return than trying to figure out this complicated and fast-changing environment on your own.

If your business is located in or around the Charlotte NC area, consider contacting the team at SCD Consulting Services. Founder Shirley Cress Dudley and her experienced staff have capably assisted many businesses large and small with online marketing. You can count on SCD Consulting Services for any of your online marketing, SEO, digital advertising, and website needs. Contact SCD Consulting Services today to learn more about how they can help you grow your business through expert online marketing strategy and more.