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About digital marketing

Digital marketing is an all-encompassing term that covers most aspects of online and mobile marketing. There are many different elements or facets which  continue to grow and change as the online space evolves.

Businesses can utilize this in a variety of ways to build brand image, reach new customers, and communication promotions. However, if you are new to navigating the digital marketing arena, the elements and strategies associated with this specific type of marketing may seem daunting.

Elements of a digital marketing strategy

Some of the more common elements of a digital marketing strategy include:

  • Website design and promotion: Creating a web presence that is a reflection of your business or brand and provides relevant and engaging content to your audience
  • Search engine optimization: Ensuring that your website and content is promoted or made visible to those searching for terms related to your business
  • Content creation: Putting fresh information in front of your audience that drives traffic to your site, establishes you as an expert in your category, and encourages your audience to learn more about your business
  • Online advertising: Paid promotion of your business on websites
  • Social media marketing: Ongoing connection with customers and potential customers through social media sites

Some businesses utilize all of the above and more, while others focus only on specific elements that have the most utility for their needs.

How can this enhance the business

Americans are spending rapidly increasing amounts of time online. In order to be competitive, businesses must reach their audience where they are- and this means digital marketing. If you are not currently employing a digital marketing strategy, you may find that your competitors are.

Charlotte NC digital marketing consultant

Knowing exactly how to craft and combine the elements of a digital marketing strategy for optimal business benefit can be an art as well as a science. This field is constantly changing and evolving, and small tweaks can make a major impact of the effectiveness of your campaigns.

If your online marketing strategy is not currently optimized to provide you maximum return, consider engaging an expert to help you design and implement an online marketing plan. Utilizing an expert consultant can help you get the most benefit without an excessive investment of your time.

If your business is located in or around the Charlotte NC area, consider contacting the team at SCD Consulting Services. Founder Shirley Cress Dudley and her experienced staff have capably assisted many businesses large and small with digital marketing. You can count on SCD Consulting Services for any of your online marketing, SEO, digital advertising, and website needs. Contact SCD Consulting Services today to learn more about how they can help you grow your business through expert digital marketing strategy and more.