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What is SEM?

Search engine marketing in Charlotte NC
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Search engine marketing is the process of gaining website traffic by purchasing ads on search engines. Also known as SEM, Search engine marketing is sometimes used as a collective term for both SEO (search engine optimization) and paid search activities. The industry has definitively adopted the SEM acronym to refer only to paid search. Below are some of the most common terms that are used to refer to SEM activities:

  1. Paid search ads
  2. Paid search advertising
  3. PPC (pay-per-click)
  4. PPC (pay-per-call) some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
  5. CPC (cost-per-click)
  6. CPM (cost-per-thousand impressions)
  7. Most search ads are sold on a CPC / PPC basis, but some advertising options are sold on a CPM basis.
  8. SEM For Beginners
  9. Google AdWords
  10. Bing Ads

There are also several PPC platforms as well as PPC advertising options on several social networks. In addition to paid search trends, you can find the most recent news about SEM and helpful tips to get started with PPC ads on the major online marketing platforms:

  1. Google: AdWords
  2. Bing Ads
  3. Yahoo: Search Ads

Each platform offers its own getting started guides as well as useful tutorials. Another resource is Google’s Insider’s Guide to AdWords.

Pay Per Click tips & tactics

All PPC information from a SEO expert is critical for your marketing success. SEO and SEM are constantly evolving, and you need a specialist that is flexible a proven performer. They can help you establish verified product features and announcements from the major search advertising platforms. You can also expect expert analysis and real-world advice from local marketing experts.

Online marketing company in Charlotte, NC

Numerous businesses in Charlotte area who have needed online marketing services, have experienced impressive results. Of course, this investment in their online presence more than pays for itself. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client.

SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective online marketing, moving your business to the top of the search engines, sending you more traffic and customers.