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SEO for Charlotte, NC

Industry experts agree that SEO begins and ends with quality content writing. It is virtually impossible to implement your optimization strategy without a solid content strategy. Read on to understand why SEO no longer exists in isolation, and without great content, you cannot expect to enjoy good search engine rankings. Are you aware that SEO and content go hand-in-hand? You can forget about first page ranking if your target audience clicks to content that is underwhelming. A good relationship between SEO and great content is essential, so consider the following information and writing tips that can make your content engage your readers and enhance your SEO efforts.

Writing for your audience

Writing for your audience is rule number one. Written content must appeal to the interests of your target audience and/or answer their questions. Many companies are influenced by traditional marketing and feel that every post needs to be about your product or service. Your posts should be industry related, with you asserting yourself and your company as an expert in said industry. You will be successful if you write content that is interesting and informative.

Using keyword-rich phrases

Search engines start to search for relevant, keyword-rich phrases in your headlines as well as in your content. Be careful, as too many keywords can turn off your readers (who are much savvier about SEO writing than we would like to believe) and can result in search engine penalties for keyword stuffing. Keywords should be used thoughtfully and sparingly. Your posts must have a natural feel. You can help yourself by taking advantage of blog tags, by tagging some relevant keywords for each post.

Structure and imagery

The contents of your post should not only be great, it must be structured in an unorganized and inefficient format. Break your content into smaller paragraphs with headings. You will find that this will keep your readers engaged. With regard to back-end organization, use the proper tag hierarchy when tagging headlines (commonly, H1 for titles and H2 for subtitles). Search engines also give preference to well-structured articles.

Pieces to the puzzle

Think of SEO as a puzzle in which SEO and content writing are important pieces. Consistent use of quality techniques can ensure higher traffic and engagement on your website. If you have any questions about SEO, writing content, and how they work together, contact a Charlotte SEO consultant for writing tips.

SEO marketing experts in Charlotte, NC

Looking for articles that are SEO, and website design services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective SEO marketing and sending you more traffic and customers.